May 8th, 2026
Improved
Business

Signals is Kickcall's built-in sentiment intelligence layer. It automatically listens to every call you receive and tells you how your customers are feeling, without any manual work on your end. For business users, this means you can now understand call quality and customer sentiment at scale, directly from your dashboard
Sentiment Scoring on Every Call: After each call ends, it's automatically labeled Satisfied, Neutral, Frustrated, or Churn Risk.
Keyword Tracking: See which topics come up most in your calls. You can also add your own keywords to track things specific to your business.
Caller Persona Detection: Signals identifies whether a caller is a new customer, returning customer, vendor, spam, or unknown, straight from the conversation.
Severity Scoring: Calls are labeled High, Medium, or Low, so your team always knows which calls need urgent attention.
Spot problems before they escalate: Identify unhappy customers early, before they decide to leave.
Find the pattern behind the problem: Surface trends, like most callers asking about evening appointment slots.
Give your team focus: Severity and sentiment filters cut through hundreds of calls to surface the ones that matter.
Track what matters to your business: Stop reviewing every call. Only see the ones that need attention.
π Signals is live now. Head to your Signals page to see what your customers have really been telling you.